“Truth Initiative® strongly supports raising the minimum age of sale for all tobacco products to 21 as part of a strong tobacco control policy program.”

Truth® is one of the most prevalent tobacco control groups in the United States. Established in 1999, Truth® takes a unique stance on the tobacco use epidemic by focusing on media influence among youth and young adults. We are happy to see their fervent support of tobacco 21 policies. In their statement, published on truthinitiative.org, they point out many important justifications behind raising the minimum legal sales age.

A system of policies

T21 must have companion policies to work effectively. This point is very important; no one law can solve the pervasiveness of tobacco use. Tobacco is present in our day-to-day lives through many different avenues. Media influence in movies and TV shows, point of sale (POS) advertising and now e-cigarette advertising all contribute to this presence.

Truth® notes that many different angles are effective at strengthening the system of tobacco control policies, especially among localities. Price control, POS advertising restrictions, smoke free environments, and media campaigns are all useful tools. Additionally, Truth® stresses the importance of placing the onus of responsibility on the retailer rather than buyer.

Enforcement that works

While Truth’s support document points towards many concepts related to Tobacco Retail Licensing, they do not offer this as a suggestion for local innovation. At the Preventing Tobacco Addiction Foundation, we believe heavily in the importance of TRL, especially at the local level. A TRL can be easily amended to include important provisions such as flavor bans, retailer distance requirements, and compliance checks. Licensing is a powerful tool for localities to improve the effectiveness of their youth access laws. Check out our Enforcement Memo for more information on retail licensing of tobacco products in your city or town.

Make sure to visit the Truth Initiative’s website and check out the great resources they have to offer for your tobacco prevention efforts!

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6 days ago

Tobacco21

San Antonio officials are holding a town hall to specifically discuss T21.

Read More --> bit.ly/SanAntonioT21
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San Antonio officials are holding a town hall to specifically discuss T21.

Read More --> http://bit.ly/SanAntonioT21

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"Finish it!" with immediate steeply higher tobacco taxes plus T21. Teenagers and twentysomethings on an allowance or in entry level jobs are easily priced out of the tobacco market and by the time their incomes increase later they are past the age when 90% of nicotine addicts start smoking. This will create a tobacco-free generation.

1 week ago

Tobacco21

The City Council of Topeka, Kansas will be discussing T21 on Thursday evening.

Read more --> bit.ly/TopekaT21
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The City Council of Topeka, Kansas will be discussing T21 on Thursday evening.

Read more --> http://bit.ly/TopekaT21

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That's going to put a dent in there tax collection

Doesn’t matter, they’ll still be able to get it.

What in the hell? Smdh

Gabe is right it’s a no-brainer

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