Back-to-school smoking: Juul Labs e-cigarette sales growth vexes teachers

At Jonathan Law High School, a mysteriously large number of students last year spent copious amounts of time in the bathroom.

Noticing students were disappearing for 15 to 20 minutes at a time, teachers at the Milford, Connecticut school brought the issue to principal Fran Thompson. The bathrooms would become “little tent cities,” Thompson said, with kids bringing blankets and sitting on the sinks.

Why were students congregating in the bathroom? After investigating, Thompson found his answer: Students came to “juul.”

“It’s truly an epidemic,” Thompson said. “And it’s not just specific to my school, but I know that it’s certainly nationwide. It’s rampant.”

Juuling, or using a type of electronic cigarette that looks like the USB sticks used to save electronic documents and other data, is growing in popularity and racking up revenue. It’s also vexing parents and teachers who want to discourage young people from picking up the habit. As the 2018-2019 academic year gets underway, teachers and principals are concerned that the popularity will continue to grow.

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August 16, 2018

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